The Brand Voice Builder: Make it. Love it. Scale it.
Define Your Value, Voice, and Personality with Ease – and Create a Brand Voice Style Guide Along the Way!
Self-Paced Format | Lifetime Access | Templates Library Included
Is Your Brand Voice Helping You Stand Out… Or Getting Lost in the Noise?
A bland, carbon copy, or (eek!) inconsistent brand voice doesn’t just blur your message — it erases it. Your audience is left scratching their heads, wondering, “What does this brand even stand for?”
Without a strong, unmistakable brand voice, your content blends into the background while competitors with clear, confident messaging steal the spotlight… and your customers.
How many sales have you already lost because your written communications had the personality of a generic cereal box?
How many nights have you wasted trying to edit your voice back into a piece of content with the charisma of plain toast?
I get it… you may have tried to put together a tone of voice document, stating your stance on the em dash and making sure your content comes across as friendly.
But here’s the secret: A strong, compelling brand voice doesn’t just happen. It’s crafted.
It’s so much more than standard practices — it’s your ethos come to life on the page. It’s the personality of your 24/7 digital salesman – attracting the right people to your brand.
- Crafted to align with the rest of your brand identity (design, mission, values).
- Crafted to align with your audience’s needs & desires (so it speaks to them on a heart-to-heart level).
- Crafted to align with who YOU are (so you can write without feeling like a phoney).
Imagine having a one-of-a-kind tone of voice that:
- Grabs attention and builds trust instantly without using up more marketing dollars.
- Makes your audience feel like you get them (because you do!) so they connect with you on a deeper level.
- Represents you and your business in a way that makes you SMILE every time you read the words on the page.
Most courses tell you what to do. This one gives you the hands-on tools to build your guide as you go.
This isn’t about filling in the blanks on a template or mimicking someone else’s style. It’s about crafting a voice that is authentically yours — one that builds relationships, establishes authority, and makes selling effortless.
You go a galaxy beyond the traditional adjectives used to describe a brand (ya know, “friendly,” “authentic,” “professional”… vague, vanilla, snooze-fest!) and learn to find the tone of voice pillars that make your audience tick, smile, laugh, cry tears of relief, or jump for joy.
Once that’s complete, you’ll:
- Build parameters so you stay consistent across all channels.
- Document it all into a scalable brand voice guide (your team will thank you).
- Create scroll-stopping, conversion-friendly copy with confidence.
Here's how you’ll build it, block by block:
Deep-Dive Brand Voice Training
- What a brand voice really is and why it matters more than ever.
- The secret differences between voice, tone, and messaging (most people get this wrong!).
- Live examples of brand voice in the wild and downloadable style guides samples to inspire you.
Brand Voice Clarity
- How to do a competitor audit to create a voice that stands out (and avoids industry cliches like the plague!)
- How to create messages that resonate and connect with your audience (most people skip this vital step!).
- How to pinpoint what makes your voice powerful, and how to dial it up intentionally.
- BONUS (for copywriters!): An onboarding survey to help nail your client’s ideal tone of voice.
Editorial Guidance For Consistency
- The key to defining a written grade level that matches what your audience needs.
- How to create word banks that’ll make your editing process so much easier (and more fun!).
- How to flesh out editorial guidelines (so every comma, every emoji, every Title Case is on brand. No stone left unturned!).
Hands-On Writing Exercises
- Live walk-throughs so you are never left guessing at how to move forward.
- Practical exercises and playbooks to find your rhythm and finish your style guide.
- Simple copywriting techniques to go from bland to beautiful writing (without needing to be a certified word nerd).
- Plug-and-play templates to write personality-packed headlines that convert.
- Tried-and-true tools to power up your word choice in seconds.
AI Copywriting – A Smart Way to Scale
- How to create your own Custom GPT Assistant to streamline content creation.
- 20 prompts to refine and perfect your messaging in real-time.
- My promise to stay updated on generative AI (and refresh this section as needed).
- Plus – lifetime access to any updates, upgrades, or new bonuses!
Okay, So Who Is This Course For?
This isn’t a beginner’s fluff course – it’s designed for solopreneurs and teams who need scalable systems.
If you’re:
- A business owner struggling to stand out in your industry…
- A marketer wasting hours onboarding and training writers who “don’t get it”
- A creator feeling overwhelmed just trying to start defining your voice
- A copywriter who wants to wow clients and charge more for voice work
- Not into dropping $5K–$15K on a branding expert or custom voice guide
- Losing sales because your copy sounds like everyone else in your niche
- Getting stuck writing because the words just aren’t flowing or sounding like you
- Curious about AI-powered copywriting but don’t know where to start
...then this course was made for you!
Meet Your Instructor: Kaleena Stroud
Kaleena has spent years helping Fortune 500 brands, VC-backed startups, and seven-figure consultants refine their brand messaging and create unforgettable voices that cut through the noise.
Her WILD framework — the 4 essential parts of brand voice — has been featured in Create & Cultivate, a female-led community of 750,000 entrepreneurs. Plus, she's been featured on top marketing and copywriting platforms talking about all things communications.
What People Are Saying
“I ‘kind of’ knew our voice but couldn't codify it. We were stabbing in the dark before, sometimes hitting the target; Kaleena gave us a clear roadmap.”
– Tiffany Lyman Otten, Marketer & Founder
“Kaleena truly embodies brand voice and knows how to inspire action with her words.”
– Allie Miller, Lead Copywriter at Keeps
“Kaleena just walked me through her brand voice guidelines doc for a client we are both working with. I’d say it’s next-level, but that’d be an understatement.”
– Brooklin Nash, Founder of Beam Content
You Won’t Just “Understand” Brand Voice – You’ll Have a Full Style Guide
Even if you are the MASTER of your own voice — as your need for content grows, it’s vital that any writer you bring to your team can mirror the voice of your brand so you can scale content and stay in YOUR zone of genius.
This is your secret weapon for speed and scale: Equip your team (and even AI tools) to write on-brand content faster and smarter.
Within a Matter of Days, You Could Be:
- Writing for your business with total confidence.
- Having a bold brand voice that resonates with your audience.
- Be a brand voice chameleon for your clients or industries.
- No more “Franken-voice” personalities on the page.
- No more second-guessing how to make your writing come to life.
- No more onboarding and training writers all on your lonesome.
Stop Playing it Safe – Get the Brand Voice You’ve Dreamed of & Transform Your Writing Today
Craft a tone of voice style guide, step-by-step. Build it. Love it. Scale it.
Self-Paced Format | Lifetime Access | Templates Library Included